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Communicating with Colour

So, with all the excitement from the launch of The Mealings, we have had some amazing feedback. We’ve also been receiving emails asking for design and development tips and tricks and opinions and what we thought of their cat’s Christmas photo. So here is a little something on communicating with colour – not specific to web design, but there are a couple of points relevant to it.

Communication isn’t always done with words. Colours can be a strong way to communicate with your audience. There is a reason certain colours are associated with cultures, religions and politics. Different colours evoke feelings and emotions. Some are vibrant and strong, while other are dark and brooding. Artists will use a combination of colours to create the mood they want the audience to perceive.

Just like in an artwork, it is important in both web design and graphic design to consider the colours you are using. There are no strict rules, but we have provided some guidelines to help you.

  • Colours should add to the design, providing balance.
  • Less is more. Don’t go crazy. It will look like a rainbow vomited.
  • Define your message and your colour palette should be an extension of that message. For example, if you were a law firm, you should avoid using colours like bright pink, green or purple, and instead use darker enforcing colours like charcoal and dark blue.
  • Contrast is important – Visually, a sense of harmony can achieved. Speaking practically, you want to make sure the user can actually read the text.
  • Define you’re styles – if you are using red for a link state, don’t also use it for static headings.
  • Once you know the rules, you can break them but as long as you have a valid reason for doing so. “I like pink so I used pink” is probably not going to fly.

Colour, Communication, Web design