Athlete’s Foot Running Season Website

Created for Athlete’s Foot, this microsite was built to support their 2013 Running Season social campaign. Using the hashtag “#IDIDIT” customers are able to contribute via Instagram and Twitter to the social stream appearing on the home page. Users are also able to filter the stream by various event hashtags. Integrating with Google maps, you can find upcoming events based on their location and expand to a detailed view with that events location, information and hashtag.

I wireframed and designed the website and accompanying promotional banners, with a strong focus on the Athlete’s Foot branding. Visually, it is a simple website that engages the user with fresh and relevant user-generated content.

This project was completed at Frank Digital.

View the website