Nick Jr. Parents Blog

This project was completed at Frank Digital.

Nickelodeon asked us to refresh the not only the look and feel for the Nick Jr. Parents Blog, but the functionality and purpose. The new website has specifically been tailored to stimulate discussion, with weekly topics displayed on the homepage, easily allowing new users to join in. Colour coded articles and a filter allows to find specific articles quickly and easily. The right panel is used to promote various articles and the latest posts on various social media accounts from Nick Jr. as well as advertising any upcoming events.

My part in this included the site’s new architecture, wireframing, concept design and production design. The design is minimal, focused on the content, while the colours a bright and relaxed without making the website feel childish. Kids may be the topic but parents are the primary users.

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